The 13 inch MacBook Pro lasts up to 10 hours between charges. And the 15 inch model lasts up to 9 hours. That’s an hour longer than previously for each model. And they deliver 12 hours and 9 hours of iTunes movie playback, respectively. That’s impressive battery life for any notebook. But for a high-performance notebook with an ultra-high-resolution display, state-of-the-art processors and graphics, and a superslim design, it’s absolutely remarkable. The built-in battery gives you up to 1000 full charge and discharge cycles.

Thanks to the superfast read and write performance of the PCle-based flash storage, you’ll notice a difference in whatever you do. Starting up is really fast, apps launch quickly, and navigating the desktop feels fluid and responsive. The 13-inch model features flash storage speeds of up to 1.6 GBps — that’s 2 times faster than the previous generation, letting you import huge photo libraries in no time flat. On the 15 inch model you get up to 2.5x faster flash storage — with up to 2.0 GBps throughput — that works with quad-core processors and high-performance graphics to make quick work of even the most demanding Final Cut Pro X editing tasks. And since these MacBook Pro models come with up to 1TB of flash storage, you can keep all your important files with you.⁴ In addition, flash has no moving parts, so it’s superdurable and quiet.

Meet the ultimate mobile creative studio — with the emphasis on mobile. Equipped with 802.11ac Wi-Fi and Bluetooth 4.0 wireless technology, you’re free to unplug and still stay connected — to your network, to your wireless peripherals, and to the world. With AirPlay and Apple TV, you can wirelessly play video, show off photos, and enjoy music from your MacBook Pro, all on your widescreen TV. And when your MacBook Pro connects to an 802.11ac Wi?Fi base station, such as AirPort Extreme or AirPort Time Capsule, your wireless performance is up to 3x faster.

You haven’t heard it all until you’ve heard the speakers inside MacBook Pro. For something so thin and light, the sound is huge. And with a wide dynamic range, optimal balance, and a crisp, expressive quality, these speakers might sound too good to be true. That’s because we labored painstakingly over the design to maximize the quality of every decibel you hear.

Thin and light, MacBook Pro is designed to go anywhere — including places with less-than-stellar lighting. A built-in sensor detects changes in ambient light and adjusts the keyboard and display brightness automatically. So you’re never left in the dark.

iCloud stores your content and lets you access your music, photos, calendars, contacts, documents, and more from whatever device you’re on. So if you take a picture with your iPhone or make changes to your meeting schedule on your iPad, iCloud makes sure everything appears on your Mac, too. And it works both ways — create a to-do list on your Mac and you can make edits to it on your iPhone.

Out of the box, MacBook Pro is already a document-creating, number-crunching, presentation-sharing, photo-editing, movie-making, and music-producing powerhouse. That’s because it includes six powerful productivity and creativity apps: Pages, Numbers, Keynote, Photos, iMovie, and GarageBand. Not to mention all the other incredible apps, including Safari, Mail, and iBooks, which are perfect for the things you want to do and the things you need to do. And, of course, there are thousands more apps to discover at the Mac App Store.